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The Power of Storytelling and Social Media with Joe Mullings
This episode, I’m joined by the Founder and CEO of The Mullings Group Joe Mullings to discuss the importance of storytelling, how to best spend your marketing budget, and how different social media platforms should be used differently.
Joe Mullings is the Founder, Chairman, and CEO of The Mullings Group, a health tech media, talent access, and career development organization with more than 30 years of experience building value for more than 500 different companies in the Life Sciences and Medtech sectors.
Joe has been featured in Forbes, CNBC, Business Insider, Yahoo Finance, NY Post, and Monster, discussing strategies and tactics as we build companies and careers in the World of Work. Here are a few of the topics we’ll discuss on this episode of People Analytics:
- What the Mullings Group does and how they help organizations build their brand.
- How to utilize your brand in the hiring process.
- The importance of storytelling and having a story behind your brand.
- Common mistakes brands make when marketing themselves.
- The disconnect many leaders have with their organization’s mission.
- How to best spend your marketing budget.
- How work-life balance has changed over the next 15 years.
- How different social media platforms should be used differently.
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Resources:
Connect with Joe Mullings:
Connect with the host:
Quotables:
- 16:43 – “You’re going to attract best in class, and retain best in class, if you give them something to drive for and the people that are showing up every day seem like you fit in their tribe.”
- 30:57 – “Telling stories at scale with the intention of informing, and then directing people where they may want to look can greatly influence your career choices.”